Course overview
Why do I need this course?
- Market responsibly by understanding GDPR’s impact on digital and direct marketing
- Avoid fines and complaints by applying lawful data collection and consent practices
- Build customer trust through transparent and ethical marketing strategies
- Stay compliant while maximising the effectiveness of your campaigns
What will I learn?
- How GDPR affects marketing, advertising, and customer engagement
- The rules around consent, profiling, and data subject rights
- Best practices for email, SMS, and social media marketing compliance
- How to manage marketing databases and third-party data responsibly
Who is this course for?
- Marketing professionals in digital, direct, or content marketing roles
- CRM and data managers handling customer information
- Freelancers and agencies running campaigns for clients
- Anyone responsible for GDPR-compliant marketing activities
Course details
In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.
A must for those in the marketing industry.
This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.
It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.
Upon completion of this course, the learner will:
- Learn about the key areas of the GDPR that affect marketers
- Learn about opt-ins, opt-outs, and consent regarding communications
- Receive advice around e-mail, text and direct mail campaigns (and learn how to keep people subscribed)
- Learn what marketers should do with their legacy contacts if they have relied on consent as their legal basis
- Know what legitimate interests means and what to do if you are not sure that legitimate interest applies to you
- Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
- Learn about the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists
This course consists of the following modules:
- Introduction and Background
- GDPR for the Marketer
- Definitions, Principles and the Law
- Individual Rights
- Consent
- Information (Privacy) Notices
- Course Length: 3 hrs
